Thinking Beyond Hair

SalonEVO NA28 Column DanielleKeasling

AS A BEAUTY PROFESSIONAL, IT’S EASY TO GET SWEPT UP IN THE CREATIVE SIDE OF THE INDUSTRY, THE EXCITEMENT OF A NEW TREND, THE THRILL OF A SATISFIED CLIENT, AND THE CHAOS AND RUSH OF BACK-TO-BACK BOOKINGS. MOST OF US FUNCTION AT OUR VERY BEST WHEN WE JUGGLE ALL OF THIS. BUT AMIDST THE HUSTLE, IT’S CRUCIAL NOT TO OVERLOOK ONE OF THE MOST IMPORTANT ASPECTS OF YOUR BUSINESS: YOUR FINANCES.
By DANIELLE KEASLING

For many of us in the beauty industry, the financial side of things can feel overwhelming. We’re artists, after all, not accountants. But let me tell you, getting your finances in order isn’t just about surviving; it’s about thriving. When your financial foundation is solid, it opens up a world of possibilities:

More freedom, more growth, and more peace of mind. Let’s face it: as beauty professionals, our income can be unpredictable. We might be fully booked one month, and the next, we’re wondering if all our clients are on vacation. We can all relate to the peak holiday seasons; after the rush of those peaks comes the dip in the valley. That’s why effectively managing your finances is not just important; it’s essential. I’ve seen so many talented professionals struggle with financial stress simply because they didn’t have a plan. They didn’t know how to manage the ebb and flow of income, and they found themselves in a constant state of anxiety, not knowing if they could pay their bills or invest in their business to level up. But here’s the thing: it doesn’t have to be that way. With the right strategies, you can take control of your finances and create a stable, sustainable income, regardless of the market or your client’s holiday plans.

MY TRUE AND TESTED STEPS FOR GETTING YOUR FINANCES IN ORDER……

1. Track your income and expenses regularly.
The first step to financial clarity is knowing what’s coming in and going out. This might sound basic, but you’d be surprised how many professionals neglect this step. Use a simple spreadsheet, an app, or accounting software; whatever works for you. Just make sure you’re consistently tracking every dollar. Trust me when I say after doing this, you’ll be amazed. So many people think they are making so much money but aren’t accounting for how much they’re spending. On the flip side, it can also be very motivating when you know how much money you make, and you can then implement ideas and changes to generate even more.

2. Create a budget that reflects your goals.
Once you’ve got a clear picture of your income and expenses, it’s time to create a budget. But don’t just create any budget. Create one that aligns with your goals. Whether saving for new tools, investing in education, putting money away for retirement, or simply building an emergency fund, your budget should reflect what’s important to you.

  1. Anticipate the slow seasons.
    We all know that the beauty industry has its ups and downs. Planning for those slow seasons can make all the difference. Start by setting aside a portion of your income during the busy months. This way, you’re not left scrambling to make ends meet when things slow down.

     

    4. Invest in your business wisely.
    It’s tempting to buy every new tool, product, or piece of equipment that hits the market. But before you make any big purchases, ask yourself if it’s truly an investment in your business. Will it help you attract more clients, improve your skills, or save time? If the answer is yes, go for it. If not, think twice.

    5. Consider professional help; invest in a mentor.
    Sometimes, the best investment you can make is partnering with a professional to help you manage your finances and business. Whether it’s a salon coach, business consultant, bookkeeper, accountant, or financial advisor, having someone who understands the nuances of the beauty industry can be a game changer. Part of the reason I created Hair Biz & Beyond is to establish a community of like-minded beauty pros eager for mentorship and success in all areas of our industry. Whether you are a salon owner, employee-based, or suite stylist, we create a plan based on your needs. The bottom line is that we can create our financial destiny as beauty professionals. By taking control of our finances, we not only reduce stress but also open the door to greater opportunities. Whether it’s expanding our services, opening our own salon, or generating extra income through social media and ambassador programs, this industry has so many different opportunities that monetize well.

    Remember, your finances are the foundation upon which your entire career is built and can take you truly wherever it is you want to go! Take the time to manage it wisely, and you’ll be setting yourself up for long-term success, more freedom and
    sustainability throughout your career. Ultimately, the key to financial freedom isn’t just about how much you earn but how well you manage what you have. So, start today, take small steps, and watch your financial confidence grow alongside your beauty skills! Take it from me: it’s a beautiful feeling when you start educating yourself about finances and putting that to work to elevate your entrepreneurial self to new heights. Look for our group coaching and one-on-one master mentorship programs coming soon for beauty pros at www.hairbizandbeyond.com.

28 SalonEVO NA28 Column DanielleKeasling scaled