Photographer// Richard Monsieurs.
Danielle – DARING TO BE OUR COVER STAR OF THIS ISSUE IS THE ONE AND ONLY DANIELLE KEASLING, OUR NEWEST SALONEVO COLUMNIST! FROM EDITORIAL STYLIST, PLATFORM ARTIST AND EDUCATOR TO LUXURY BRIDAL STYLIST, CELEBRITY STYLIST, EXTENSIONS EXPERT, COLORIST, MENTOR, AND COACH, THE LIST OF DANIELLE’S ROLES AND SPECIALTIES IS NEARLY ENDLESS. AND HER MAIN GOAL IN THIS INDUSTRY IS TO HELP ELEVATE HAIRDRESSING AND HELP STYLISTS GROW.
Today, Danielle is known as the Global Director
of L’Oréal brands, Matrix and Biolage, Executive Artistic Director of Great Lengths USA, and a member of the Ulta Beauty Pro Team. Named as 2018 North American Hairstylist of the Year as well as 2021 NAHA Editorial Stylist of the Year and nominated another 10 times; Danielle’s year is off to another great start as she has been named as a finalist this year yet again for the NAHA 2023 Hairstylist of the Year Award, and her team at Hair Biz and Beyond has finalized as NAHA 2023 Team
of the Year.
When she is not working with one of the amazing brands she has aligned herself with, Danielle is running her coaching business, Hair Biz and Beyond, where she provides one-on-one coaching for individuals and businesses to help them make their next move.
This issue, we wanted to dive deep into Danielle’s story, and learn what motivates her and makes her tick.
To start, we wanted to know Danielle’s story right from the beginning. Danielle explained: “There are two main sides in the hairstyling world. There is the public or fashion-facing side, where stylists work with celebrities, designers, and models in the world of session and editorial styling, and then there is the professional-facing side of things, where stylists can become educators, brand ambassadors, and platform artists.
“While most professionals know me as the latter,
I actually started out in the editorial world of hairdressing. I was assisting and working at fashion weeks, working with designers, and doing set work.” After years of grinding in the editorial world, Danielle went on to open her salon in 2011. It was an employee- based salon, which was in her area. “So, I really needed a strong culture and a strong education system to attract employees. We were a L’Oréal salon and I loved Matrix, so I thought, why don’t I work with Matrix and become an educator so that I can teach their curriculum to my salon and get experience teaching other classes as well? And that was really successful for my salon and strengthened that culture.
“As a Matrix educator, this was sort of my side hustle job. I flew under the radar for a couple of years until one day I ended up landing an industry magazine’s front cover. And then all of a sudden, everybody was like ‘Who is this Matrix Educator, Danielle Keasling?””►
“I HAVE WORKED WITH CELEBRITIES, WORKED ON FILM SETS, AND STYLED FOR EDITORIAL. AND SO NOW, MY MAIN GOAL IS TO SHARE MY KNOWLEDGE AND EXPERIENCE TO HELP OTHER STYLISTS GET TO WHERE THEY WANT TO BE.”