IN THE BUSTLING WORLD WHERE FASHION AND BEAUTY CONVERGE TO SET THE GLOBAL TRENDS, I’VE CARVED OUT A NICHE THAT BRIDGES THE HIGH-OCTANE GLAMOUR OF RUNWAY SHOWS WITH THE EVERYDAY REALITY OF SALON CLIENTS. FROM RUNWAY, CELEBRITY WORK, LUXURY BRIDAL AND IN SALON CLIENTS, STYLING IS FOUNDATIONAL ACROSS THE BOARD AND TIMELESS SHAPES AND SKILLS NEVER DISSOLVE
by Danielle Keasling
Every beautiful style begins with inspiration. For me, the runway is not just a platform for showcasing fashion; it’s a canvas for hair where imagination meets the tangible, and the seeds of tomorrow’s trends are sown. The true artistry lies in distilling these high-fashion concepts into styles that resonate on a personal level with my clients and make me money. Capturing the essence of the runway’s dynamism and celebrity trend setting is the key to uplifting and empowering the everyday client in their daily lives. Transitioning a style from the runway to reality requires a blend of creativity, technical skill, and the right arsenal of products and tools. Over the years, my collaboration with brands has equipped me with an expansive tool kit to bring these visions to life.
The Foundation
It all starts with healthy hair. Products that detangle and heat protectors like Biolage Strength Recovery Spray are indispensable for preparing the hair, ensuring it’s a resilient canvas ready
to be transformed. I know this isn’t “reality” on the runway but we as stylist do control through education what clients use on their hair; educate them! Let’s always be diligent about “laying” down that foundation through good education to our clients during their visit! Extra money in your pocket ALWAYS!
“TRANSITIONING A STYLE FROM THE ALWAYS! RUNWAY TO REALITY REQUIRES A BLEND OF CREATIVITY, TECHNICAL SKILL, AND THE RIGHT ARSENAL OF PRODUCTS AND TOOLS.”
“MY GOAL HAS ALWAYS BEEN TO STAY AHEAD OF THE CURVE, NOT JUST KEEPING PACE WITH TRENDS BUT ALSO ANTICIPATING AND INFLUENCING THEM”
The Sculptors
Heat styling tools, from innovative flat irons to versatile curling wands are my sculptors. They allow me to bend the rules of texture and shape, creating everything from cascading waves to sleek polished looks that mirror the minimalist aesthetic of modern fashion shows. My newest obsession is the Dyson Supersonic r™ hairdryer! The lightest hairdryer I have ever held! With it’s ergonomic shape and variety of attachments this mighty light dryer can do everything and anything! No matter your hair strength, density, texture, and final result; this dryer can back it up! Simply the best innovative tool on the market for pro’s right now! You won’t see me without it!
The Finishing Touch:
No style is complete without the right finishing products. High-hold hairsprays such as Matrix Proforma and shine-enhancing sprays are the final brushstrokes that not only seal the style but also adapt it to the practicalities of everyday wear or bridal bliss! Creating beautiful styles is as much about the dialogue with the client as it is about the technical execution. Your role transcends that of a stylist; to become a conduit for your clients’ self-expression, understanding their desires, lifestyle or event, and personal aesthetics. This empathetic approach ensures that the translation from runway to reality is not just a replication but a personalized connection between you, them and the end result!
Education and Empowerment:
As an executive at Great Lengths USA and a fervent advocate for women’s empowerment and education in the beauty industry, I believe in the power of knowledge sharing. Educating both professionals and consumers about the nuances of hairstyling, from selecting the right products to mastering the tools, is fundamental. It demystifies the process, making high-fashion styles accessible and achievable for everyone. The beauty industry is ever-evolving, driven by innovation and a constant quest for the new. My goal has always been to stay ahead of the curve, not just keeping pace with trends but also anticipating and influencing them. This forward-thinking mindset is crucial when translating runway styles into salon.
“FOUNDATION IS EVERYTHING! IN ALL AREAS, A PROPER FOUNDATIONAL
BLOWOUT AND PRODUCT PORTFOLIO WILL SET YOU UP FOR SUCCESS
ACROSS THE BOARD. IT’S ALL ABOUT THE BASE!”
realities. It’s about being bold, experimenting with new techniques, and always learning! Foundation is everything! In all areas, a proper foundational blowout and product portfolio will set you up for success across the board. It’s all about the BASE! (No pun intended!) Honestly though, if you have a good base or foundation, you have the groundwork to create and style or finish with ease. Whether that’s in runway avant garde, bridal chic or every day, as long as you prepare you will not fail! In conclusion, the translation of runway styles into everyday realities is a journey of transformation that goes beyond mere aesthetics. It’s about embodying confidence, embracing individuality, educating our clients and celebrating the beauty in diversity. As we continue to innovate and inspire within the salon industry, let’s remember that our greatest tool is our ability to listen, adapt, and create with intention, tools and technique! Together, let’s redefine beauty, one style at a time. Follow me at @hairbizandbeyond on Instagram and fill out my free workbook at www.hairbizandbeyond.com to stay updated on our next class or event opportunity!
