KBRN, Jakarta: Celebrating 18 years of colorful collaboration with the Indonesian salon and hairdresser community, Matrix is once again holding the MDAY 2024 event. This annual event is dedicated to the Indonesian salon and hairdresser community which continues to be a place to share education and inspiration. On this occasion, Matrix introduced the latest hair coloring, 4D Foilayage, which provides a dimensional or voluminous effect, protected hair, with an efficient hair coloring process time. Wednesday, (21/8/2024).
“For Matrix, hairdressers are our main partners. It is our mission to support and embrace the salon and hairdresser community, to grow together in developing the salon business and realizing dreams. Therefore, it is our commitment to bring innovations that are in accordance with local relevance so that salon partners can provide the best experience for consumers in Indonesia,” explained Ester Rianda, Brand General Manager of Matrix Indonesia. “Today, we are again holding MDAY 2024 with various educational programs, because we believe that education can support the advancement of the Indonesian hairdressing industry, and inspire creativity.”
This year, over 30,000 hairdressers joined both offline and online to gain education and inspiration from various experts in the hairdressing field, including Danielle Keasling, Matrix Global Artist, Taishi Sampei, Hairdresser & Technical Director of Coa Ginza Salon Japan, and Matrix Hairdresser Influencers who showcased their hair coloring and styling work.
Matrix 4D Foilayage: The Future of Balayage
Balayage is one of the most popular hair coloring techniques among consumers in Indonesia. Understanding this, Matrix introduces 4D Foilayage, an innovation to get ultra-dimensional hair coloring results so that hair looks more voluminous, naturally shiny. Hair also remains protected with the formulation in Matrix SoColor Prebonded. The use of foil in this technique makes it easier for hairdressers to apply it so that the time needed for the coloring process in the salon is shorter.
4D Foilayage Hair Coloring
Matrix Army, Digital Competition to Build Indonesian Hairdressers Creator A cara MDAY 2024 will also be the stage for the announcement of the winners of Matrix Army, a digital competition that invites hairdressers from all over Indonesia to show their skills through digital content on TikTok. For the 2nd time, this digital competition is held nationally and invites Hairdressers to show their best work in coloring, treating, and straightening hair.
“The Matrix Army competition is here to encourage fellow hairdressers to not only develop their technical skills, but also to become content creators and storytellers, by showing their work on social media. This competition is expected to bring hairdressers closer to consumers, inspire more potential clients, especially the younger generation with limitless creativity, to create a community of hairdresser creators who help build the Indonesian hairdressing industry. We are very happy, this year we have again received extraordinary enthusiasm with more than 4,000 contents from thousands of hairdressers throughout Indonesia,” added Ester.
All works were judged by a panel of judges consisting of Rudy Hadisuwarno (Master Hairstylist & Founder of Rudy Hadisuwarno Group), Hisato Suzuki (International Creative Director, One Piece Hair Studio), Judithya Pitana (Editor-in-Chief POPBELA.com), Glenn Prasetya (Fashion and Beauty Commercial Photographer), and Haswar Hafid (Head of Brand Partnerships for TikTok).
Rudy Hadisuwarno said, “In this digital era, social media is not just a platform for sharing, but also a bridge that connects the salon and hairdressing industry with consumers. Hairdressers now have the opportunity to show their creations widely, inspire and be inspired by emerging trends. Competitions like Matrix Army are an important platform that encourages hairdressers’ creativity, not only in their actual work, but also in the way they promote themselves on social media. This is a great opportunity for the salon industry to continue to grow.”
Hisato Suzuki added, “This competition is an opportunity for young Indonesian hairdressers to hone their creativity. The high motivation of the hairdressers can be seen from how they plan their content from the start. The jury and I assess thoroughly from the creativity of the video, the techniques used, to the details of the creation. The Matrix Army competition can be a useful experience for them “
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