WE KNOW DANIELLE KEASLING IS MANY THINGS: SALONEVO COLUMNIST, ULTA BEAUTY PRO
TEAM MEMBER, EXECUTIVE ARTISTIC DIRECTOR FOR GREAT LENGTHS USA, AND AMBASSADOR
FOR MATRIX AND BIOLAGE PRO. BUT DID YOU KNOW SHE IS ALSO THE FOUNDER OF HAIR BIZ
AND BEYOND, A COACHING PLATFORM FOR BEAUTY PROFESSIONALS? DANIELLE TELLS US
ABOUT HER MISSION WITH HAIR BIZ AND BEYOND, AND THE JOURNEY BEHIND IT.
I sat months on end at home in a very surreal world—becoming increasingly suspect of the times, suddenly deprived of artistry, human interaction, and all the “feel-good” vibes a trip to a salon or spa or fashion event could bring. I was left wondering where our industry would stand. Never in a million years did I think anything would impact people from spending money on beauty. Like most of us, I was not prepared for the possibility that this could be our new norm. COVID was worse than we expected, and our industry was held to paralyzing standards, and almost forced out of work. It is in these moments when you question a lot of things. One of which, for me, was: if I could do something to give back to the beauty business community after such immense struggles during COVID-19, what would that be? After months of feeling helpless, it came to me. Being an industry veteran of 26 years, I have always appreciated and understood the value of a mentor. I have mentored many. I knew what I needed to do, I would share my knowledge, experience, and passion for learning and teaching in a more accessible method — specialized, valuable, and on a concierge level.
“Concierge” is a French word meaning “keeper of the keys.” I developed Hair Biz and Beyond with that in mind, offering the keys to success in one-on-one and business coaching, consulting, and keynote speaking for beauty professionals. With the new technologies and acceptable ways of doing business during COVID-19, it is now –more than ever – possible for me to connect worldwide. Teaching, coaching, and inspiring beauty professionals far and near suddenly became less complicated and more customizable via Zoom and FaceTime. Fast forward back to the “new world” of today. As we all continue to try to re-establish our roots and get our grounding, it is more important than ever to find the people and study leaders we feel most connected to. To learn and grow again.
Back to business as usual for me has meant full steam ahead, travelling full-time for multiple brands again. Oh, how I have missed my industry family. I have immense gratitude for them, we’ve created some jaw-dropping campaigns with more to come. But now, there’s also a renewed desire to give back to this fabulous industry group. This leads me to what’s next and what’s the future for my company, Hair Biz and Beyond. I read a lot about like attracting like.
With this in mind, I kept putting these thoughts out to the universe. I’m pleased to say the universe delivered. I’ve partnered with a seasoned marketing professional and together we’re combining our wealth of knowledge to give beauty professionals a refreshed approach to business, with straightforward education. In our professions, of beauty and marketing, we have dedicated our entire careers to helping people expand to their next level of visibility and impact to thrive and prosper.
Hair Biz and Beyond is a natural evolution of our hard-earned experience, expertise, credibility, and authentic big energy. We focus on offering what we wish we’d had when we started and again when we were striving for that next-level growth: more clear-cut resources. We know the immense importance of surrounding yourself with a like-minded tribe, and of investing in programs and relationships that will lift you.
Hair Biz and Beyond’s Mission: Helping Beauty Professionals grow their business with more money, ease and balance.